I have to admit that I am a couch potato. When I am not on the computer, there's a big chance (say about 90%) that I am in front of the television set. Like most men, you will find me with the remote on my hand, frequently changing channels trying to find a show that would suit my fancy. Well, my favorites lately has been the cooking shows like the Naked Chef, The Surreal Gourmet, Keith Floyd and Surfing the Menu (not good for my appetite). For game shows, I watch the long time running Wheel of Fortune and Double Jeopardy. I also frequent The Animal Planet and the Discovery Channel. The other 10% would be reading a book or playing the guitar.
Anyway, this post is not really about what shows I watch but the commercials we see on the boob tube. Before I proceed, allow me to reminisce first. During the mid 80's, there was this commercial with Mr. Jim Paredes saying, "These look like oranges... (bounces the orange) but they don't!" Anybody reading this remember that one? Well, if we really analyse the sentence, we will see how ridiculous the statement was. They look like oranges but they don't look like they are. Clearly, what he should have said was "but they're not!"
Anyway, the reason I suddenly remembered that ad is because there is one commercial that piqued my interest today. I have seen it several times in the local channels and I am bothered by it. I am talking about this commercial about a fifty something mother who says: "You are not my baby no more!" I checked my kids and asked, "analyse that statement and tell me, is he still a baby of hers or no more?" My children's initial reaction wass that he is no longer her baby.
Maybe we often hear this phrase quite too often in movies that we believe that this is proper english. But it's not! Well, at least the last time I looked, a double negative means it is positive! So, if we analyse the sentence carefully, it really means he is still her baby. But we know this is not the case if we look at the context by how and under what circumstances the utterance has been made.
The media's role in shaping the young is unprecedented. Schools are facing a losing battle with the media. Considering the cost of production and the coverage of these commercials, the advertisers ought to be very careful with what they show on tv and other medium.