Composition at work
Here's the last entry on my Art lesson posts. If you remember the things I discussed earlier, (formal and informal balance) here are two examples of how these work. I shall be using a poster as the example as the same priciples apply to practically everything else.
So, imagine that we are to do a poster of a product, say a pencil. What are the key elements that we can put on the poster? First we have a "title". Let us use the name of the product for the title. I shall use the name of my daughter, Keshia, as the product name. Then, we have a "sub-title". Usually, this is a slogan or a by-line to call the attention of the viewer. Then, there's the "illustration". Now, this is very important. You have to come up with a very catchy illustration or photograph so that passers-by would be drawn into the poster and stay awhile to look and get him/her to read the information. Next is the text or copy which is the actual information or message you want to get across. This part is usually supplied by the copywriter. When I was in college, we use to represent this with plain lines just so the printer would know where to put the text. Remember not to put very long sentences or paragraphs when the poster. Nobody will read very lengthy advertisements. Lastly, we have the company name or the logo.
Now that we know the parts, here are two examples. I used formal balance for the first example.
Notice that all elements are justified. Remember that formal balance is having symmetry of all the elements. What you find at the left, you will find at the other side. In computer lingo, it is "justified". This is a very safe ploy. You will never go wrong when you use this. The only thing you have to worry about is proper spacing and proportion. (Okay, I committed a boo boo here. Notice the flap? There is something wrong with it. Can you tell me what it is?) O di ba, may test pa. hehe
Now, compare the same elements using informal balance.
If you were the artistic director, what would you have chosen, if ever? Or would you rather that the artist create another one? Do you have another idea for a layout? Tell me about it.
I hope I was able to help someone out there with these simple tips on how to prepare a visual presentation.